What Is Digital Marketing?

In its simplest terms, Digital Marketing is any form of marketing available to you online. Solar companies leverage a multitude of digital platforms and techniques to reach new prospects and generate new business online. It is a cost-effective and efficient way to connect with local homeowners and businesses interested in going solar. Here are a few examples of Digital Marketing efforts that are effective in solar marketing:

  1. Search Engine Optimization (SEO)

  2. Email Marketing/Automation

  3. Pay Per Click (PPC)

  4. Social Media Marketing

  5. Content Marketing

  6. Native Advertising

  7. Online PR

  8. Notifications (Push, SMS, MMS, OTT)

Do You Have A Digital Marketing Strategy

Developing an effective digital marketing strategy in solar is essential. When local homeowners and businesses are searching for solar information and local installers, your company needs to be found quickly, easily, and at the top of the search engine results. With a combination of on- and off-site optimization, paired with an effective PPC strategy, you will see an increase of leads, higher conversion rates and lower acquisition costs from local buyers searching for solar. These prospects are shopping and more often they will convert faster than outbound efforts (the sales consultants dream!).

Social ads are a relatively  low-cost way to target (and retarget) your prospects, drilling down by demographics, location, online behavior, interests, purchase history, etc. The key to keeping costs lower is to maximize your opportunity to convert leads once they are in your database. By creating a strategic email marketing campaign with drip and automation tools, you will experience higher conversion rates across the board with very little ongoing effort. It can take months, even years, for a lead to convert. With the right plan in place, you will continue to market to those leads that might otherwise be considered "cold" or "dead." These are leads you have already paid for in some way shape or form and the reality is that if they were once interested in solar, there's a good chance that they will eventually convert and go solar with someone!

How We Can Help?

Ready To Find Out More?

Give us a call or drop us a line to schedule your Free 30-minute Solar Marketing Consultation!